It might sound obvious, but if you’re running an online business, the main thing you want to do is attract visitors, or web traffic.
Traffic means leads. Leads mean exposure and profits.
The mistake made by many websites is to create a beautiful shop, engage a little on social media, then sit back and wait for the customers to come.
Unfortunately this simply isn’t how you get customers online.
You need SEO in your life
SEO stands for Search Engine Optimisation, and is a powerful method for making your site more visible to search engine users.
Of course you’ve heard of SEO. Maybe you’re already implementing a few optimisation techniques. However, it’s not a straightforward business. Don’t worry though – if you understand the basics, you’ll instantly improve your chances of online success.
SEO is all about packaging your website so that search engines (primarily Google) will see your site as valuable to its users, and subsequently rank you higher. The vast majority of users will never go past the first page 0f search engine results, so if you can work towards getting your site on the first page for a popular search term, you’ll instantly be a massive step ahead of your competitors.
Here are the main things to know about SEO, so you can start getting that elusive web traffic to your site today.
Create Great Content
Content is king, and while SEO relies on what is essentially a robot to read and extract meaning from your copy and images, there’s no point in creating a site that doesn’t look and feel great for your customers.
Create a clean, accessible site with clear copy and great images (you can find thousands of beautiful stock online easily), and you’ll find your site rankings will naturally rise.
Regularly Update Your Site
Following on from the above point, Google has its own way of judging content. If you regularly update your site – even if it’s just to tweak a few words and freshen up the layout and images every month or so – Google will reward you for it.
It’s in a search engine’s interest to maximise exposure to sites with fresh content, as this means that the information is more likely to be up to date and valuable for its users.
Use Keywords Wisely
Keywords remain an important factor of your site’s ranking. In order for Google to ‘read’ your copy and deduce what your site is delivering, you need to include keywords and phrases that people are likely to type into Google. For help, Optinmonster has a great guide on the subject.
Keyword stuffing is a big no-no though, so make sure you spread them out and use them in as natural a way as possible.
Include High Quality Links
Hyperlinks are essential, so make sure if you’re writing a blog or other piece of web copy that you include links to high quality sites. This means providing connections to sites that are high ranking themselves, have great copy and that have an obvious link to what you’re trying to sell. In short, add links to sites that your customers will actually find useful.
Really effective SEO takes a lot of time and patience to get right, so don’t expect immediate results. Search engines’ algorithms are also always changing, and it can take a while to get the hang of it. If you persevere, do your research and learn what does and doesn’t work for you, your site rankings are sure to climb.
You don’t need to be a tech genius to get your head round the basics of SEO. If you do your research, regularly update your site and ensure that all your copy and other content is the best it can be, you’re well set to build up a strong following and become a successful online brand.
Good luck with building your online empire!