What to focus on with your marketing in 2022
There’s no other way to say it. 2020 was the year of survival. 2021 has been the year of recovery. This means that (hopefully) 2022
Category: Marketing
How to reduce marketing spend but not your impact over the next few months
As we find ourselves responding to a Covid-19 pandemic with self-isolation and social distancing, companies in all industries are likely to take a big hit
Smart Marketing Spotlight: Peloton
Each business requires its own special blend of marketing techniques to gain success. Google Ads don’t work for everyone. Social won’t drive sales for certain
The battle of the Christmas TV adverts and is it worth it?
All’s fair in love and holidays….. As the season rolls around, it’s not the advent calendar people are anticipating; it’s the advert season. After months
Chatbots and Influencers and AI, oh my!: and other marketing trends for 2020
As 2019 enters its final few months, it’s time to consider what communication and marketing trends might blossom and carry through into the next year.
Marketing to Gen Z
Who is the generation calling all the shots? And why do they matter? What are the values we value in society nowadays? Does this differ
10 reasons every startup should have a good copywriter on speed dial
Some startups can be a bit of a one-man band to begin with and that’s more down to necessity than design. Many budding entrepreneurs will
66 affordable and effective marketing tools for startups
UPDATED – March 2021 – Now featuring 73 marketing tools for startups! Every startup owner or budding entrepreneur will embark on a journey that involves making
Marketing for a new startup: what to outsource, do without and do yourself
It can be incredibly overwhelming as a startup to grow and keep costs low. The obvious route is to try and do all the marketing
How to create a marketing strategy for a startup
Please note: This is a guide on how to build a marketing STRATEGY for a startup; not a guide on the types of tactics you
The spelling and grammar mistakes that are losing you business
Establishing yourself as a trustworthy brand is essential for growing your business – and that all begins by creating consistent, high quality content. Whether you’re
