Category: PR

US billionaire Bill Gates once famously said: “If I was down to my last dollar, I’d spend it on public relations.” While you certainly wouldn’t

So you believe in the power of marketing and PR to drive sales and you invest sufficient time and resources into business operations to ensure

…..From the influencers themselves! Bloggers are a powerful force in a brand’s marketing campaign. Some of the most successful ones can reach audiences of millions

Local newspapers still play an important role in the community – despite years of underfunding threatening their long-term futures. Thousands of people rely on them for

Despite the abundance of marketing tactics available to businesses to build awareness and drive traffic, PR still holds its place as one of the best.