Phase 1: Build your Brand. Phase 2: Push it wide.
Once we’ve built your brand, the next step is to pave you a way to fast growth. Every business needs a different approach to grow successfully. Here are some of the ways we do it.
You’ve got a killer idea, start up capital and a truckload of passion but if you’re truly going to get your business off the ground, refer to our Startup Brand Build page to see how we’ll help you design your brand identity, craft its personality and establish your digital presence. And quickly.
This means creating a logo, colour scheme and font that will resonate with your target audience and building a website designed to convert traffic into happy customers. We’ll identify the channels that they use and set a plan in motion to drive them in your direction.
We’re also pretty good at launching new products and services too.
You reckon your website is the bee’s knees but unfortunately it’s not converting many visitors into leads, let alone customers.
After we’ve identified and fixed any problems with the customer journey on your website, we’ll start work on driving quality traffic to specially designed landing pages on your site. These will not only reward visitors for their interest but also give you valuable information with which to develop the relationship further.
My, don’t you have a lovely big database of potential customers. The problem is that emailing them with money off vouchers isn’t quite doing the trick to get them to spend money with you. The trick is identifying where they are in the buying journey and then creating content that will delight and entice them into purchase mode.
Leave the complex segmentation and email workflows to us and we’ll warm these leads up for you.
If you don’t have a big sales team, and leads are not quite what your business needs, then growth hacking could be for you. Implementing referral programmes, identifying partnerships and incentivising top customers could be what transforms your business.
Alternatively, it could be simply a case that your target audience has yet to realise they need your product. If that’s the problem, then a content drive to give your product desirability could be required. We’ll look at the problems your product solves and create a bit of drama around them to get your audience’s attention.
A brand is much more than just a logo. It also includes your business’ personality and the promise you make when people buy from you. That personality needs to come across in your web content, social media and emails.
We’ll set up a time-efficient and effective structure for keeping that content going, presenting your business in the right way and then hand it over to you.
Build customer loyalty and you’ll generate repeat purchases, up sell and attract new customers through the power of word of mouth. But it’s very easy to overlook existing customers in favour of new ones.
Let us build a programme for you to delight customers from the minute they’ve purchased to keep them coming back for more and spreading the word. Sharing functions, offers, complementary products and valuable help and insight could be the package to keep them happy and loyal.
If you’re a new business, you’re probably running the company, marketing it and doing all the sales too. But that’s just not sustainable. And with so much to do, how can you have the headspace to do any of it well?
Let us kick off your marketing process, build up a database of leads and a process for generating and winning new business. We’ll then write an extensive ‘how-to’ guide and hand it over to the new employee that we’ll help you recruit. Simple.
From national to local media, and from trade to vertical titles, we know how to write for the press. It takes a good story angle that will appeal to their readers (your target audience), presented in the format that the media prefers and you have to get the pitch just right. Coverage generates awareness and often that crucial backlink.
PR is just as important in building reputations as it is in protecting them. If you reside in an industry particularly exposed to crises, we can prepare you with training and the correct responses to handle any difficult media enquiries.
There’s quite possibly no better way of reaching your target audience than via social media. You just have to engage with them in the right way. Let us devise a plan for you that sets you apart from your competitors, and lets you communicate with influencers and target customers and direct them straight to your site.
Community management, influencer engagement, paid activity, social selling, reporting and analysis, it’s our bag.
Our team will not only work on improving your on-site SEO performance by fixing any technical errors and filling it with rich, interesting content packed with keywords. We’ll also work on your off-site SEO with ad recommendations and a programme to generate valuable links back to your site. Let’s get you visible on Google!
Upmarketry takes blogging seriously. When we write a blog post on a topic, our goal is to make it one of the best blog posts on that topic on the web. It needs to be informative, exhaustive and valuable to the reader. Otherwise, it’s just noise.
Could a change in Government policy or legislation be just the thing to get your business where you want it to be? Or perhaps you need to improve your reputation and build some protection from some influential political superpowers? Upmarketry can help you build a public affairs strategy to do all of those things.
Whether you need a logo, or content, event signage and collateral to match your brand, we have a stellar creative team to do the job. Good design looks attractive. Great design draws people in.
We’ll consider competitor brands and customer insight as well as trends, to identify a style and colours that bring your company to life.
Tell us who you’re trying to reach and what you want to tell them and leave it to us to do the rest. We’ll build a storyboard and script and then either use live action or animation to produce a high quality video for use on social media, ads or your site.
According to Forrester, one minute of video is worth 1.8 million words. How would you rather spend your marketing budget?
In today’s busy environment, we demand convenience. In some cases, going to a website to complete an action is too much effort, we’ll find an app instead. If your business could benefit from an app to make your customers’ lives easier, let us build it for you.
We can also build microsites to host special campaigns, online games, animated infographics and much more. You request it, we’ll write the code.
One of the greatest assets for a business looking to grow is industry recognition that what you do is the best. If there’s an award you’d love your company to win, let us manage the entry process for you.
Tell us which customer you’d like to promote your good work and we’ll convince them to do it. We’ll then interview them, draft concise and compelling copy and manage the approval process so you have proof of your wonderful service on your site for the world to see.
Keen to supercharge your marketing impact? Talk to us about the untraditional marketing methods we could deploy together to achieve rapid growth for you. These include referral schemes, web add-ons such as share buttons or tickers, partnerships, and even online stunts.
But it’s not enough to attract clients, you need to retain them too. A growth marketing programme will do both simultaneously.
Nowadays, the best SEO programme and social campaigns can only get you so far unfortunately. You also need to set aside an ad budget to ensure you are seen. We can help set a strategy and produce content that puts your spend to very good use.
We can even provide you freelance marketing experts if you need them.
Get in touch by clicking on Contact Us in the menu bar at the top of the page and help us design a programme to help you.
The brand-builder and marketing consultancy for startups and small businesses.